Who sets the standard?
Who gets to decide the Web's data standards: a consortium, a grassroots community, or the largest consumers of the data?
- issue
- governance
also adoption & incentives - status
- open
- steps
- 8, 2001–2024
- threads
- all problem threads
The W3C ran the Semantic Web's standards through member working groups under a royalty-free patent policy. Microformats grew outside it, browser makers put microdata into HTML through the WHATWG, and the major search engines launched schema.org and chose its syntax themselves. JSON-LD began in an open community group and was then standardized by a W3C working group. Each route traded openness, speed and the power to get adopted against each other. The property-graph industry later took its query language to ISO rather than the W3C.
Lineage
-
Feb 2001
W3C Semantic Web Activity
The W3C's programme for Semantic Web standards from February 2001: member working groups produce Recommendations such as RDF, OWL and SPARQL. [src]
-
5 Feb 2004
W3C Patent Policy
W3C Recommendations are to be implementable on a royalty-free basis, so that Web standards can be adopted as widely as possible. [src]
-
2005
Microformats
Grassroots conventions developed on an open wiki outside any standards body: solve a specific problem, start simple, humans first and machines second. [src]
- 14 Oct 2008
-
2009
HTML microdata
Browser makers' standards group adds its own, simpler way to annotate HTML with machine-readable data, as an alternative to both RDFa and microformats. [src1][src2]
-
2 Jun 2011
Schema.org
Google, Bing and Yahoo launch a common vocabulary and choose the markup themselves: microdata, as 'a balance between the extensibility of RDFa and the simplicity of microformats'. [src]
- 16 Jan 2014
- 12 Apr 2024
Recent signals
Dated events that show the problem moving, newest last.
- 9 Dec 2025
Anthropic, Block and OpenAI found the Agentic AI Foundation under the Linux Foundation to host MCP and other agent protocols. Model Context Protocol[src]
- 15 Jan 2026
W3C charters a new Social Web Working Group to maintain ActivityPub. ActivityPub[src]
- Mar 2026
The IETF approves a working group for AT Protocol, moving it from one company's control to a standards body. AT Protocol[src]
Open now
Under each question, the answers people have put forward or built. The catalogue gives no odds on them.
- Can a vocabulary steered by a few large consumers stay responsive to everyone who publishes with it?
[src]
Anyone can propose changes to schema.org, but its founding search engines started it and a steering group approves releases.
- A steering group of the largest consumers keeps the final say. Schema.org
Schema.org's community group proposes, but its steering group, founded by the search engines, decides what is adopted.[src]
- A steering group of the largest consumers keeps the final say. Schema.org
- When do community groups, consortium working groups or industry coalitions produce standards that last?
[src1][src2]
JSON-LD moved from a community group into a working group; HTML moved from the W3C to the WHATWG in 2019.
- Industry foundations host fast-moving protocols. Model Context Protocol
- Standards bodies take over protocols that a community or company started.
Forces
Pressures that push this problem one way or another, as their sources argue them. All forces
- Protocols change slowly, platforms quickly
Fast-moving fields such as AI agents choose industry foundations, while slower, shared protocols move into standards bodies once many parties depend on them.[src1][src2]
- Search engines reward markup and set its terms
Gives the search engines that founded schema.org the final say over the vocabulary most of the Web's markup uses.[src]
How to contribute
-
W3C Community Groups
group
· World Wide Web Consortium
Anyone can propose or join a W3C Community Group without W3C membership; JSON-LD started this way. [src]
checked 21 Oct 2026 -
Schema.org Community Group
repository
· Schema.org
Propose and review schema.org changes in public on GitHub; a steering group approves releases. [src1][src2]
checked 21 Oct 2026 -
WHATWG
group
· WHATWG
Develops the HTML standard, including microdata, in public on GitHub; anyone can take part. [src]
checked 21 Oct 2026